ABOUT Jasmine
Fashion runs deep in my veins. In another life, I was living between Union Square and the Upper East Side of Manhattan. There was not a fashion show season I skipped in 10 years before kids. In my head I was the new version of Carrie Bradshaw!
Currently, I’m living in Los Angeles where I traded in my skyscraper views for weekends at the beach and put all of that effort of creating buzz through social media to work for celebrity-loved derms and aestheticians who needed work on their online presence or have dream products they’d love to develop.
As an avid lover of beauty and wellness, my blog, Jasmine Pennamma, explores why sustainability and the better-for-you category isn’t as cut and dry as one hopes. I document my journey toward a planet-forward lifestyle told from my beauty insider’s point of view after working with leading derms, estheticians, and clinical skincare companies for the last 10 years. When I’m not running around for work or as a fashion-forward mom of two, you can find me whipping up an adaptogenic smoothie recipe, nerding out over skincare routines and productivity tips, or somewhere restocking my red lipstick collection after the hiatus of 2020.
1. What are you reading?
If it’s not a hectic morning, I try and catch up with what’s happening with the world before I dive into any emails. Most of what I’m checking out are industry publications like WWD and Beauty Independent as well as magazines on my app like Allure, INC, and Forbes. I have google alerts set on several topics so I try and make those the first emails I check out. Now if I’m traveling, I’ll indulge in a guilty pleasure of grabbing a few glossies as well as Harvard Business and Fast Company. I’ve been on a health kick trying to push myself to lead a healthier lifestyle for myself and my family so I’m also usually scrolling through wellness blogs like Well + Good and Goop. As far as books, I’m pretty much a nerd who only reads business books. Currently I’m reading Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life.
2. What is the best piece of advice you’ve gotten?
Trust your instincts. The biggest mistake you can make is being afraid of making a mistake.
3. Favorite motto or inspirational quote.
I’ve been fortunate to have several unofficial mentors. I had lunch with a mentor one day who stopped me in the middle of what I was saying and told me to switch up frame of mind from “why me” to “why not me” shortly after moving to New York. I struggle with self-doubt like anyone else, but I revisit her nudge back in the right direction.
4. What is your evening routine like?
I’d like to say some kind of zen answer about a moment of reflection or deep breaths, but it’s been pretty chaotic and usually involves me having to tell my kids to go back to bed at least once. This is why I try and wash off the day when I first come home so at least that’s done before I pass out!
