5 Tips For Aspiring Business Owners on Women's Entrepreneurship Day

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Female entrepreneurship is on the rise! In celebration of Women's Entrepreneurship Day, here are 5 tips for aspiring business owners. 

1. Become an expert.

You can put your expertise on display through microblogging on Instagram, creating a newsletter, videos for multiple platforms, speaking engagements, and even with the help of public relations. Whatever your business is, you will want to be as visible as possible. Starting a podcast is the new blog so if you think you are short on time for everything else on this list, start there and just talk because it's another great way to gain exposure.

2. Don't let your ego takeover

We've all been there. It's hard to give up control of processes in your business as it grows, but it's so necessary for you to succeed. Make a list of what you are the most skilled in and then hire a team qualified to handle the rest. 

3. Stick to your vision and stay in your lane

When you first start your business, you are going to have your own point of view, but avoid the temptation to keep peeking over your shoulder to see what competitors are doing. It's really easy to lose sight of your original vision this way and morph into a carbon copy of someone else. 

4. Get online and leverage the power of social media

Who would I be if I didn't add in a social media tip? Building a platform for yourself in addition to your business on social media is not only a great way to give your brand a competitive edge, but I'd argue it's a non-negotiable these days. Sometimes, building your personal platform can even be the catalyst that gives birth to your brand! 

5. Don't be afraid to fail

Most of us are taught as a child to view failure as a negative experience. In truth, you have to get outside of your comfort zone when running your own business and failures may be part of your journey once you've taken enough risks. Failing can be a lesson in what isn't working, but you can't figure that out without trying. It's always better to fail trying something you love than to be successful in doing something you hate! 

Having your own business is an adventure, so embrace the challenges and rewards it offers. Do you have your own business or considering it? DM me on Instagram at @JasminePennamma and let me know what it is you are working on. I’d love to hear. CHEERS!