Black Dollars Matter. That’s the actual title of the Nielsen report put out in 2018. “Black Dollars Matter: The Sales Impact of Black Consumers.” The report gets into how much we spend, where, and my favorite....the impact of Black Twitter.

Don’t sleep on the impact you have as a consumer and the ability to rally through social media influence. The Black consumer spends $1.2 Trillion dollars annually.

TRILLION.

$1.1 Billion of this is on beauty products with my favorite category, skincare, making up $465 Million coming right behind hair at $473 Million. I’ve been fortunate that my career in aesthetics has given me close proximity to people in a number of different medical-grade skincare companies which have resulted in enough gifted skincare where I haven’t really needed to purchase skincare in a decade 🤪, but when it comes to my hair.....I go through a bottle of conditioner a week (quarter size of product my ass) when it’s curly and I am constantly buying new products between myself and my daughter.

With such a heavy week, it’s been amazing to see the spotlight shined on so many amazing brands and be able to discover many new ones. As a female business owner at Aesthetic Influencer, I support many entrepreneurs, but today I want to use this space to highlight black female entrepreneurs in the fastest-growing segment of female business ownership, beauty and also wellness.

Here are a few women we can celebrate and support right now.

** See my Instagram post HERE to see the full list and be able to give the women and their brand’s a follow on Instagram!